Ideas are my thing.

And words are how I bring them to life. I got my start in the industry nearly 15 years ago, and while copywriting is my jam, it’s developing concepts and providing creative direction that really light me up.

Wondering what I’ve done? You name it, I’ve worked on it: scripts for TV, radio, and online video, digital, OOH, web, CRM, brand books and style guides, photoshoots, video shoots, creative direction, UX writing, campaign concepts, naming, print, social, POP, and more. See some of my work here.

Fun facts

  1. I have a basset hound named Gus and a dachshund named Phoebe. I like my dogs long and low.

  2. I’ve been to 10 countries so far and I daydream of places I have yet to see. More importantly, food I have yet to eat.

  3. I have a teardrop trailer and love spending time outdoors.

  4. I developed an eagle eye for typos and grammatical errors while I was on Yearbook Staff.

  5. I’m a dual citizen of the United States and Ireland.

  6. I’m also a floral designer and my business is named after my grandmothers: Betsy & Bobbie.

  7. I can’t turn off my brain when it comes to process improvements. From plane boarding to parking lot planning, there’s always a better way.

  8. I’m passionate about interior design and renovated a cottage in northern Michigan with my husband.

  9. I love dancing and spend entire weddings on the dance floor.

  10. I never met a french fry I didn’t like.